From the Outside: Mastering E-Customer Loyalty.

Allowing customers to reach you through every channel is crucial, but so is the integration of all those lines of communication. As we move into 2002, we can look back and begin to measure the continuous impact that the Internet has had on the enterprise.

Advances in technology, coupled with the explosive growth of the Internet, have changed expectations-yielding a more demanding customer.

Meanwhile the stakes have increased for businesses with an online presence, as the battle to retain customers in the crowded marketplace escalates. To achieve stability and increased profitability, the focus has turned to customer loyalty. What is the fastest way to lose a strong customer base? …